For the Culture
-
Code:9781035020034
-
Weight:0.350 Kgs
'Compelling and vivid'– Robert Cialdini, author of Pre-Suasian
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.
Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
Terms & Conditions
Terms of Use briefly
You can find a book that interests you browsing the categories or using the search engine.
Site registration is not mandatory.
The delivery cost to Bulgaria is fixed and does not depend on the number and weight of the books ordered - 5.90 lv for a courier delivery and 4.90 lv to Econt office. Orders over 42.00 lv are delivered for free if the order is dispatched at once. In cases where the order is over 42.00 lv and part of the books are with 30 or 60-day-delilvery term, then the free delivery is applied to the books in stock, and the rest is dispatched with the usual price - 5.90 lv for a courier delivery and 4.90 lv to Econt office. If the customer wants to have all the books dispatched together, then they should request that in the Special Instructions field.
Usual delivery time - 2-3 working days for items in stock.
- for individual orders - 20 days for English titles and 25 days for German titles.
Prolonged delivery time - rarely needed up to 20 days for delivery of books available online and up to two months for individual orders. In these cases the customer is promptly informed about the changes in the delivery time.
We accept payment by cash - paid to the courier upon receipt of the books and bank transfer.
Please contact us for further details if you wish to pay with a bank tansfer.
The amount you pay is equal to the price of the ordered goods with delivery costs. This amount represents an advance in the sense of Art. 53, par. 1 of the Law on Consumer Protection, for which you give consent by clicking the "Finalize order" button.
Returns
You may return your order within 14 days from the day of purchase, under the following conditions:
1. The book is intact, without injuries, scratches or external damage;
2. There are no torn pages;
3. There are no damages caused by the customer due to careless transportation or misuse;
4. Where there are supplies or accessories included, they are intact in their original packaging;
5. The transportation costs for the return of the order are covered by the customer.
